No chiropractor combines leadership and business acumen the way Dr. Bob Hoffman does - an unparalleled service orientation, a keen sense of market trends and how they affect return on investment, a practical expertise in office systems and a profound love for the chiropractic principle. Put it all together, and you get a practice that helps as many people as possible, who pay a fair fee for an outstanding experience in your office.

In these four live recordings, Bob shares his insights on being a chiropractic entrepreneur, with specific guidance on running an effective business, increasing your income by learning to provide additional "back end" services and products that you believe in and people want and need, developing a prosperity mindset and applying leadership skills innovatively, ethically and productively to guide your sphere of influence toward the chiropractic wellness lifestyle.

The Business of Chiropractic - A smart businessman's observations on the hidden income in every practice and how to earn your fair share

The Consciousness of Wealth and Abundance - Bob's organizing principles of success, spelled out in plain language so you can put them to immediate good use

PowerTools to Create Your MegaPractice - Keys to running and building a practice with high integrity, high productivity and profitability, and low stress

The Missing Link to Success (Nine Inner Qualities of Leadership) - Role models who lead by example, communicate their vision and inspire others to support their cause

When Dr. Bob Hoffman coined the phrase, "There's never been a better time to be a chiropractor," he was pointing out the rich opportunity to succeed in chiropractic, since so many people are in need of our services. Now, in "The Business of Chiropractic," he explains how you can combine your passion to bring chiropractic to your community with sound business principles that maximize your profitability while keeping your fee policies reasonable. He'll show you how to run a great business with systems that notice and respond to every chance to help someone, educate patients to comply and refer, provide more special extra services and products, and lead those around you to a better life.